How can I tell if an ecommerce website is genuine?

There are a number of steps you can take to verify the authenticity of a website before making a payment for a purchase:

1. Check the website's URL: Make sure the website's URL starts with "https" (the "s" stands for secure) and has a padlock icon next to it. This indicates that the website is using a secure connection to encrypt information transmitted between your device and the website.

2. Check the website's security certificate: Some web browsers will display information about the website's security certificate when you click on the padlock icon. This information can include the certificate's issuer and expiration date, which can help you determine whether the website is legitimate.

3. Look for trust badges or seals: Many legitimate websites display badges or seals from organizations such as VeriSign or the Better Business Bureau (BBB) to show that they have been vetted and meet certain standards of security and trustworthiness. Payment gateways like Razorpay offers "Trusted Business" seal in their payment pages for verified business like navrabeads.com 

4. Research the website and its owner: Use a search engine to find information about the website and its owner. Look for reviews or other information that can help you determine whether the website is trustworthy.

5. Use a secure payment method: When making a payment, use a secure payment method such as a credit card or a service such as PayPal, which can provide an additional layer of protection for your financial information.

By following these steps, you can help protect yourself from fraudulent websites and ensure that your online payments are secure.